Trigger Paper Essay Example | Topics and Well Written Essays - 250 words

Trigger Paper - Essay Example Goodson (2011) indicates that in order for a business to keep its customers loyal, it must be transparent and build relationships with customers. Apple is forced to change its branding strategies in marketing and also develop a presence in social media in order to be more interactive with customers so that they will remain devoted and trusting buyers. This requires planning, reorganization of marketing personnel in operations, and also financial investment to provide transparency and maintain customer relationships. Business Week (2007, p.1) reinforces that Apple â€Å"has gone out of its way† to establish brand loyalty since much of its sales revenues come from repeat buyers. When customers now have the ability to provide negative publicity through blogs and social discussion online, the business must be responsive to gain positive product feedback and ensure its reputation. This involves being more adaptable and providing support staff in social media as a long-term strategic plan, a labor-intensive and cost-adding effort to satisfy a new type of evolving consumer